These decisions give their teams what they need to be innovative and create products with the essential resources. Leaders must decide what resources should be applied to these goals.
Why are separate jars better? Because this enforces a level of accountability at the leadership level. The rocks fit as acquisition goals in the acquisition jar, and platform rocks in the platform jar, and so on. Instead, “virtual jars” of various sizes represent the amount of resource allocation applicable to the product team’s goals. Prioritizing big rocks for these varied goals results in an apples to oranges comparison. For example, user acquisition, platform scalability, and new market expansion. The variable jar approach recognizes that at any given time, product needs to support many goals competing for the same resources. With the Rocks, Pebbles, and Sand approach, product leaders have a framework to categorize requests according to the business outcome and request’s contribution. Why Allocate Resources Using a Rocks, Pebbles, and Sand Portfolio Approach?
Placing the most important product in the jar first allows teams to prioritize and fit more pieces into a fixed capacity jar. While stakeholders primarily focus on the rocks, all these elements are important to engineering teams who will prioritize protecting the shipping time for big rocks over those for pebbles or sand. As it follows, pebbles would be UX improvements and sand would be any production bugs reported by a customer. The sand comes last and represents small effort tasks or bug fixes.īuilding a mobile app is a good example of a rock. Next, add the pebbles these have less strategic impact, but the impact can accumulate significantly. For that reason, the rocks need to be prioritized first and added to the jar before anything else. The rocks represent the biggest potential impact and effort.
The jar represents the available engineering capacity in a given time, e.g. Each piece represents the potential benefits and extent of effort required to pursue a product idea. Imagine you are filling a jar with rocks, pebbles, and sand.
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